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Nation building and state building can be also applied in Amazon.com. The private sector represents its identity via goods or services that are sold to customers, like Amazon.com, whose motto is “Everyday low prices” Amazon.com builds its organizational structure to support and sustain its vision. In this blog will further discuss how nation building and state building of Amazon.com.
Amazon.com’s nation building is that it wants to achieve “Everyday low prices for customers.” This aim causes Amazon.com’s board to require extensive work hours of all Amazon.com warehouse employees and keep wages low. This strategy helps Amazon.com to minimize operation costs so that they can give customers cheaper prices. It also helps create the Amazon.com identity. Most customers shop at Amazon.com in order to get cheaper prices on products.
In order to apply its nation building, Amazon.com also applies state building, that is, creating organizational structures, procedures, and infrastructures. Based on the video on warehouse slaves, Mclelland said there are procedures at the warehouse that prevent the warehouse employees from communicating with each other while working (2015). This rule is to enhance more productivity. Besides this rule, there is a 10-hour, non-stop shift with only a short break. The state building is to make sure that the procedures push the Amazon.com warehouse to its limit to increase productivity while lowering operation costs. Thus, Amazon.com can achieve the “Everyday low prices.”
In conclusion, nation building and state building are related to each other. Nation building at Amazon.com is the company’s vision of “Everyday low prices,” and Amazon.com’s state building is to create structures and procedures that can support Amazon.com’s “Everyday low prices for customers”.
References
Bogdandy, A., Hausler, S., Hanschmann, F., & Utz, R. (2005). State-Building, Nation-Building, and Constitutional Politics in Post-Conflict Situations: Conceptual Clarifications and an Appraisal of Different Approaches.
Mclelland, M. (n.d.). "I Was a Warehouse Wage Slave": Life Inside the Online Shipping Machine. Retrieved October 12, 2015.
Amazon.com’s nation building is that it wants to achieve “Everyday low prices for customers.” This aim causes Amazon.com’s board to require extensive work hours of all Amazon.com warehouse employees and keep wages low. This strategy helps Amazon.com to minimize operation costs so that they can give customers cheaper prices. It also helps create the Amazon.com identity. Most customers shop at Amazon.com in order to get cheaper prices on products.
In order to apply its nation building, Amazon.com also applies state building, that is, creating organizational structures, procedures, and infrastructures. Based on the video on warehouse slaves, Mclelland said there are procedures at the warehouse that prevent the warehouse employees from communicating with each other while working (2015). This rule is to enhance more productivity. Besides this rule, there is a 10-hour, non-stop shift with only a short break. The state building is to make sure that the procedures push the Amazon.com warehouse to its limit to increase productivity while lowering operation costs. Thus, Amazon.com can achieve the “Everyday low prices.”
In conclusion, nation building and state building are related to each other. Nation building at Amazon.com is the company’s vision of “Everyday low prices,” and Amazon.com’s state building is to create structures and procedures that can support Amazon.com’s “Everyday low prices for customers”.
References
Bogdandy, A., Hausler, S., Hanschmann, F., & Utz, R. (2005). State-Building, Nation-Building, and Constitutional Politics in Post-Conflict Situations: Conceptual Clarifications and an Appraisal of Different Approaches.
Mclelland, M. (n.d.). "I Was a Warehouse Wage Slave": Life Inside the Online Shipping Machine. Retrieved October 12, 2015.