CONFLICT MAP EXPLANATION
- Actors
- Primary actors:
- Jeff Bezos CEO of Amazon and Amazon.com Board: Jeff and the board has the highest voting rights to decide the management policy.
- Warehouse supervisors: Warehouse supervisors is in line with Jeff, and the Amazon.com board to implement the management policy to Amazon.com warehouse. This actor has higher degree of power than the warehouse employees.
- Warehouse employees: This actor needs to follow Jeff, and Amazon.com board management policy as well as warehouse supervisors' instructions.
- Secondary actors:
- Amazon.com customers: Customers expects fast delivery, and cheap price when they are shopping at Amazon.com.
- Primary actors:
- Structure:
Economy
The economy plays a part in the conflict map. The economy includes time, effort, income, and wages.
Security
Security involves the job security of Amazon.com warehouse employees who work at the warehouse.
Organizational Structure
Amazon.com has a hierarchical structure, and this affects the way conflict is handled. The structure creates procedures for communicating during conflict. For example, frontline employees cannot drop in at the Amazon.com board office without any advance notice. - Dynamic:
Positive Relationship
This dynamic shows that the actors have a positive relationship. This means that, most of the time, the actors agree with each others’ ideas and thoughts.
Negative Relationship
This dynamic shows that the actors have a negative relationship, meaning there are differing viewpoints and ideologies. There are events during which actors in this dynamic are “fighting” with each other.
Maintaining Customers’ Relationships
This dynamic is about understanding the customers’ opinions about Amazon.com’s products. And then Amazon.com should adjust its management and operations to meet the customers’ needs.